Dell is planning to move its employees from BlackBerry to its own line of Windows Phone 7 and Android OS-based smartphones.
According to The Wall Street Journal, Dell has plans to move its 25,000 employees from Research in Motion's Blackberry to its upcoming Windows Phone 7-based Dell Venue Pro smartphone.
The switch will start next week and will save the company 25 per cent of its mobile communications costs, particularly by allowing it to ditch Blackberry servers.
Apart from replacing BlackBerry phones in its own corporate environment, the company also plans to offer its own mobile communications services to its business partners, giving direct direct competition to RIM.
Dell's chief financial officer Brian Gladden said in an interview with WSJ: “Clearly in this decision we are competing with RIM, because we're kicking them out.”
He said that the company is in talks with T-Mobile USA to purchase bulk voice minutes and data plans and avoid getting individual employee contracts.
RIM has chosen to label Dell's move as a publicity stunt.
The company said in a statement: “We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity.”