Amazon offers newspapers 70 per cent cut

Amazon has announced that its newspaper and magazine publishing partners will soon get a bigger slice of the Kindle pie.

The rumble of on the wires has it that the on-line book-selller was forced to take a smaller proportion of the revenue generated by Kindle sales because publishers were eyeing Apple and its own on-line e-book store as a possible outlet.

Apple already splits revenue 70/30 with App developers and book publishers, but has yet to make much of an impact on the periodicals market dominated by the Kindle.

The new 70 per cent royalty terms will kick in on December 1st according to Kindle periodicals boss Peter Larson. "We are constantly working at improving the Kindle magazine and newspaper experience for both customers and publishers," he said. "Building on the recent introduction of Wi-Fi-enabled Kindles and the upcoming availability of newspapers and magazines on Kindle Apps, we're pleased to add an increased revenue share and a great new tool for making Kindle better and easier than ever for publishers."

The publishing industry has reportedly been making noises about its inability to offer cheaper editions on "a competing tablet" for some time now, fuelling rumours that Apple has been poking its fingers into this particular pie.

With Apple currently hogging an estimated 95 per cent of the tablet market, it was only a matter of time before periodical publishers started demanding similar revenue splits as offered by the Cupertino company.

Don't be surprised to see iMags and iPapers appearing on an Apple device near you in the very near future.