Apple iAd to Launch in UK And Europe

Apple is set to launch its iAd advertising service in France and the UK from December and and Germany from January.

The platform, which operates on mobile devices such as the iPhone and the iPad, is launching with the backing of major brands like L’Oreal, Renault and Unilever.

Apple claims iAd will "combine the emotion of TV advertising with the interactivity of internet advertising."

Andy Miller the Vice-President of iAd said: "In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue."

Apple had previously been criticised by prospective iAd clients for being “expensive and a pain to deal with,” which led to Adidas cancelling its $10 million contract with the fledgling platform after having their prospective ads rejected three times by the Cupertino computing giant.

Despite these setbacks iAd has still received positive praise from users, with Marc Menesguen, L'Oréal's head of strategic marketing saying:

"We're thrilled by the quality, the interactivity and the depth of iAd's user experience.”