Apple iAds coming to Europe

Apple has announced that it is expanding the iAd network to Europe of the next few months.

The cash-generating venture, which places advertising in iOS Apps for the company's mobile devices, will appear in the UK and France in December and Germany in January.

Ads for L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio will be popping up in a game near you very soon and Apple reckons it has signed up more than half of the advertising industry's biggest spenders in the four months since the scheme's US launch.

"We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," burbled iAd boss Andy Miller.

Developers receive 60 per cent of the revenue generated by the in-App ads which Apple says "combine the narrative quality of TV ads with the interactivity of digital for something entirely new."

Most ads are presented as mini games, videos or other interactive media.