Asda Winning War For Cheapest Blu Ray Player With £57 Offer

Supermarkets Tesco and Asda are fighting each other to see who will be selling the cheapest blu-ray player in the UK in the build up to the lucrative Christmas period.

Asda currently has the upper hand with a Philips Blu-ray player, the BDP2700/05, costing as little as £57 excluding delivery although you can collect the device for free at selected stores; Amazon in comparison sells the same player for £90.

As expected, it can play DiVX movies and upscale content to full 1080p resolution; in addition it has a front USB port which can be quite handy although we're not sure whether you can stream from anything other than FAT32 devices.

Tesco's counteroffer is a Technika BRSS10 Blu-ray player which carries a 25 per cent discount, bringing the price down to £59.97. It has an Ethernet port which enables BD-Live features, picture-in-picture functionality but no front USB port like the Philips one.

The other usual suspects; Sainsburys, Argos, Amazon or DSGi have yet to come up with their lower cost competitors. Two years ago, the first Blu-ray player under £100 appeared on the market courtesy of Argos; at the current rate, we wouldn't be surprise to see a £49.99 Blu-ray player on the shelves.