Virgin's Richard Branson will apparently launch an iPad only magazine in a bit to counteract the offer by archrival media tycoon Rupert Murdoch, whose News Corp is rumoured to make a similar announcement soon.
The project known as ... "project" will go head to head against "the daily" (ed : at least they could have earmarked some money to look for more innovative names).
The "Project" magazine is set to be launched in New York next Tuesday and will apparently be in the form of a lifestyle comic, with content related to entertainment, travel, business, design and international culture.
There are still a lot of questions to be answered. Who will be in charged of production, how frequently will the magazine be produced, will it be sold or given for free, what is its audience.
So, after Premiere League football clubs and mega yatches, it seems that the new battleground for billionaires is the Apple iPad; should we therefore expect an exclusive Apple iPad magazine form Abramovitch soon?