Prices Of Windows Phone 7 Apps Falling

A report published by research company Distimo shows that the average price of a Windows Phone 7 application has been falling significantly over the last two months bringing it almost in line with competing platforms.

In a blog post, Distimo says that apps in the Windows Phone 7 marketplace "closely mirrors the prices in other application stores" like Apple App Store for iPad and for iPhone, BlackBerry App World, Google Android Market or Nokia Ovi Store.

More specifically, more than half of the 100 most popular applications cost less than $2.00, which is on par with other rival mobile stores and the number of apps has been growing healthily over the past two months, reaching nearly 2700.

Interestingly, games make all of the top 10 paid applications in Windows Phone 7 marketplace but only two out of the 10 most popular free apps in the store, something which confirms Microsoft's positioning of the platform for consumers rather than businesses as it was the case with previous versions of Windows Mobile.

Another trend noticed by Distimo is the fact that most of the popular applications in Windows Phone 7 marketplace are published by Microsoft, something mirrored in Apple's App Store and Blackberry App world.