Telegraph Plans To Charge For Online Content From 2011

It has been rumoured that The Daily Telegraph is planning to start charging for some of its online content as of next year.

The Guardian reports that Telegraph Media Group (TMG) is setting up a small evaluation group to consider other online revenue streams available to it’s titles.

TMG isn’t reported to be looking to introduce a full paywall, like the one currently used by News Corporation for The Times and News of the World websites, however. A TMG insider told the Guardian: "We are not putting up a paywall but like every publisher out there we are investigating every opportunity to increase digital revenues.”

The source added: “Charging for some content could happen but it is impossible at this stage to know which content or on what platforms."

After going behind the the paywall, The Times website had 88 per cent fewer story views and 55 per cent less page views and had reportedly lost around 2 million unique users.