Net Communities acquires ITReviews.co.uk

Net Communities, the digital publisher of THINQ and ITProPortal.com, expands further today with the acquisition of leading technology, gadget and gaming review site ITReviews.co.uk.

To further complement ITReviews.co.uk, Net Communities will also launch Techbuff.com in early 2011, a new 'eye-candy' technology site based on video and photo gallery reviews, which can currently be previewed here.

ITReviews.co.uk was established in 1998 by technology journalist Alex Cruickshank, offering independent reviews of new technology products by experienced IT journalists. It has since developed a growing and loyal audience of tech and gadget enthusiasts globally, with nearly half a million unique visitors accessing the site monthly, mostly in the UK.

Andy Evans, MD at Net Communities, said: “ITReviews’ excellent reputation and loyal readership perfectly complements the growing Net Communities portfolio of owned and operated sites, allowing us to deliver a complete range of knowledge to an exceptionally valuable and active online tech audience.

"Our services now range from 24/7 tech news commentary via ITProPortal.com, in-depth analysis and opinion with THINQ.co.uk and now we have reviews and videos with ITReviews.co.uk and TechBuff.com. These online resources provide both advertisers and the tech sector audience with a valuable integrated environment.

“I’m grateful to Alex who has dedicated years of his expertise to developing this highly respected technology review site, which is now in great hands as we plan to further develop the site in the coming months,” added Evans.

Alex Cruickshank reciprocated with: “Having delivered on my early dream of creating an honest, independent and occasionally entertaining site for reviews of new technology and gadgets, it’s time the site received some new investment for the future. Net Communities was the only real contender during the acquisition process as it is the leader in technology-focused editorial online with a team that I fully trust to help build and expand the site in the future, whilst maintaining its credibility.”

Investment in and redesign of ITReviews.co.uk is scheduled for early 2011, which will include a new look, new features and even more content. All existing staff and contributors are expected to move with the site to Net Communities, with an expanded team planned in the near future.

Techbuff.com, also announced by Net Communities to go fully live in early 2011, offers technology lovers the opportunity to see the latest tech products online via excellent HD videos and photosets from successful presenters such as Darryl Mitchell, who has already built a very strong following on YouTube with his unique independent and approachable reviews of the latest tech and has enjoyed more than 2.5 million views in the past 12 months.

Andy Evans added: “Right now we are still in rehearsal with TechBuff.com, but we are exceptionally excited to be launching this new site in early 2011. It’s pure eye-candy for tech professionals and enthusiasts, which uses the public’s favourite medium of photos and video to bring the latest technology to life. Covering the latest technology launches and innovations from new mobile devices and tablet computers to computer games and hardware. Darryl is a formidable presenter and we’re developing this channel to optimise the talent of
YouTubers like Darryl.”

Net Communities is not only one of the leading independent online publishers for the technology sector, but it also offers access to Europe’s largest represented portfolio and network of the world’s leading technology websites. Furthermore, the company also levers its unique position as publisher and network to create, build and amplify creative online marketing campaigns for technology brands such as Sony Ericsson, Panasonic and Microsoft.