US smart phone battle heats up

According to October 2010 data compiled by The Nielsen Company, 29.7 per cent of US mobile subscribers now own smart phones that run full operating systems.

The most popular smart phones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with both grabbing 27 percent od US market share. 22 per cent of smart phone owners have devices running Google's Android operating system.

When mobile users who planned to upgrade to a smart phone in the next year were asked about their next phone, Apple's iOS and Android were tied for most desired operating system.

Among users planning to get a new handset, current smart phone owners showed a preference for the Apple iPhone (35 per cent), while 28 per cent of both smart phone and feature phone planned smart phone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.

Feature phone owners planning to get a smart phone are less likely to have made up their mind about the OS they will choose: 25 percent were not sure what their next desired OS might be compared to 13 percent of smart phone owners. Those over 55 were markedly less certain than younger mobile users, with 27.8 saying they weren't sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.

Apple's iPhone and devices with the Android operating system were the most desired among likely smart phone upgraders, with Apple showing a slight lead among those age 55+, 18 to 24, and 25 to 34.

Women planning to get a smart phone are more likely to want an iPhone as their next device, with slightly more males preferring Android according to the Neilsen survey.