Apple Rolls Out 90 Second Song Previews For iTunes

Apple has rolled out 90 second long song previews for its iTunes music store in the US.

Back in August, the Cupertino-based company had sent notifications to music companies that it would soon be allowing users to listen a 90 second preview of the song, as long as it is at least two-and-a-half minutes in length.

In the notification, Apple had said that a longer song preview allowed users to make their on whether to purchase a song or not, claiming that it was in the best interest of both users and music labels.

Apple said: "We believe that giving potential customers more time to listen to your music will lead to more purchases."

The new iTunes feature was supposed to be launched on 1 September, but Apple was forced to delay the roll out by the National Music Publishers Association, which claimed that Apple first had to negotiate licensing terms with music labels before offering a 90 second preview of their songs.