YouTube lifts 15 minute upload cap

YouTube has limited the long-time 15-minute video cap on uploaded clips but only for media industry insiders.

Faced with increasing competition from an avalanche of video streaming sites offering full-length TV episodes and movies, and in advance of the launch of Google TV, YouTube has decided to allow more than 1,000 established content providers who have never violated the outfit's copyright rules to upload longer videos.

YouTube has been using a system called Content ID to weed out unauthorised footage for more than three years and now reckons it has go the system working well enough to open the floodgates.

The New York Times reports that the video-scanning software is now chomping its way through more than 100 years' worth of clips every day in an attempt to weed out stolen stuff.