Apple Trademarks VoicePass

Apple has filed a trademark for its VoicePass support service with the US Patent and Trademark office.

According to Tech Crunch, the service, which is currently only available in the U.S. and Canada, allows Apple users to register a single phone number with the company in order to speed-up the support service.

By registering a number, Apple can quickly establish the identity of a caller, so there is no need for a lengthy identification process.

Apple describes the service quite broadly in the trademark application stating that the service involves: "web based support and diagnostic services by using resources and tools for computer software and computer hardware provided on-line and over telecommunications networks."

The little known service, which is trademarked under the 'Construction and Repair Services' category, was rolled out under the 'Express Lane' support feature this year in mid-September. Apple has also filed a trademark application for 'Express Lane' this week along with the one for 'Voice Pass'.