4 Reasons Why The Google Nexus S Will be A Failure

4 Reasons Why The Google Nexus S Will be A Failure

The Google Nexus S smartphone has been a disappointment for us and we suspect that it won’t be long before we find out that, like the Google Nexus One, the Nexus S didn’t live up to expectations.

The biggest grudge we bear against it is the fact that it is not different enough to convince users from upgrading. Apart from NFC and Gingerbread, ALL the key features touted by the Nexus S smartphone already exist or have been superseded elsewhere. Even then, both NFC and Android OS 2.3 will be rolled out in 2011 across all high end and possibly some mainstream handsets, making the Nexus S an obsolete device by June next year.

Then there’s the price, something we’ve already highlighted here. The bottom line is that the Nexus S is very expensive compared to the competition and its predecessor, the Nexus One. The few new features are not compelling enough to justify the £200 price gap between the two handsets.

Also, Google chose to partner with Carphone Warehouse to distribute the phone rather than going direct, a flawed strategy that caused the Nexus One to flop within months. But even then CW is not a safe bet because it only commands a fraction of the UK mobile market which means that it will have limited exposure especially as the Nexus S will have to face a slew of new devices in January 2011 and fight for shelf space.

The NFC “Novelty” will also disappear soon; as a nascent technology (ed : At least when it comes to a mobile/smartphone environment), NFC needs to have more applications in order to work and gain a bigger audience.

Already other mobile phone operators are putting NFC in their smartphones (Nokia with the C7) and because the technology is mature and therefore affordable, one can expect NFC to trickle down to mainstream Android-based devices by this time next year.

Ultimately, the Nexus S is a trailblazer, it is the first handset with Gingerbread and NFC. That is what it will be remembered for, these aside, it will not kickstart any cycles or trends like the iPhone 4 did. And yes, we expect the sales figures after 100 days to be disappointing.

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