Iomega announces personal cloud technology

Iomega, which established itself as a major player in media devices nearly two decades ago with its then near-ubiquitous Zip Drives, hopes to have another paradigm-adjuster with its new Iomega Personal Cloud technology, a data protection and remote access solution for small businesses and consumers.

A web-based computing architecture, Iomega's Personal Cloud connects Iomega network storage devices to other individuals and/or devices via the Internet. What distinguishes this from other public and private cloud applications is that Iomega's Personal Cloud technology is completely self-owned - that is: the content and accessibility is always under the user's control, without usage fees or subscription charges and no additional investment necessary outside of purchasing an Iomega StorCenter network storage device.

For example, The new Iomega Home Media Network Hard Drive Cloud Edition will be available worldwide later this month in two capacities: a 1TB model for £109.244 ($169.99), and a 2TB model for £147.795 ($229.99).

"Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition," says Iomega's president Jonathan Huberman. "Utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location -- be it your office, home or some other location -- giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too. You're not going to find this level of innovation or value from any of our competitors."

Iomega Personal Cloud will be available worldwide beginning this month with the launch of the new single-drive Iomega Home Media Network Hard Drive Cloud Edition, and will also be a built-in feature in the new Iomega TV with Boxee, launching in February.

Iomega is unveiling its Personal Cloud technology this week at the Consumer Electronics Show in Las Vegas.