Lady Gaga Launches New Polaroid Products At CES

Pop star Lady Gaga has unveiled new Polaroid sunglasses, a mobile printer and a camera at CES in Las Vegas.

Lady Gaga, who was signed-up by Polaroid as its creative director, showcased the gadgets as part of her “Grey Label by Haus of Gaga” collection, PCWorld reports.

The GL20 sunglasses come equipped with photo and video recording cameras along with two small screens that are placed in front of each eye to let users view the images.

The images and videos taken by the sunglasses are stored in one of the earpieces that come with embedded memory. The earpiece can then be attached to a printer via USB or bluetooth.

“This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures,” she said.

Gaga also demonstrated the GL10 mobile photo printer which is capable of connecting with any mobile phone via Bluetooth, except Apple's iPhone. The printer will be available in March and is priced at $150.

She also unveiled the GL30 camera, which, apart from producing instant photos, also stores them in digital form. The camera comes with a small pop-out display which can be used to view pictures on-the-go.