Penthouse Gears Up To Launch 3D Porn Channel

Penthouse, purveyors of fine gentleman’s pornography, has announced that it is to launch the worlds first 3D porn channel.

Aiming for a release in the second quarter of 2011, the company informed that the channel will feature original adult programming filmed in high definition 3D.

“We started shooting in 3D this past summer, and have significantly invested to perfect 3D production quality,” Marc Bell, CEO of Penthouse owner FriendFinder Networks, said in a statement.

“Consumer excitement for 3D content is high,” he added, noting that Penthouse “is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company.”

The new 3D channel follows the successful launch of Penthouse HD in 2009, which enjoys a wide following and is televised across 30 platforms in 15 countries.

The company promises: “Now, more than ever, the viewer will have choices to enjoy and explore all versions of Penthouse content in conjunction with the growing range of available cutting edge technologies.”

The new 3D channel certainly one-ups Playboy’s attempts to cash-in on the 3D market, after it released a 3D edition of its magazine last May.