Facebook has announced that US users will be able to receive alerts about children who have been reported missing on the site.
The company has partnered with the US Department of Justice and the National Center for Missing and Exploited Children (NCMEC) to provide alerts under the AMBER program to users who opt in for the service.
The AMBER program, which stands for America's Missing Broadcast Emergency Response, was started after the abduction and murder of nine year old Amber Hagerman.
The programme has so far helped to recover 525 missing children, said NCMEC president Ernie Allen.
Facebook said that every single US state including District of Columbia, Puerto Rico, and the U.S. Virgin Islands have created an AMBER alerts page on the website and all users have to do in order to start receiving the alerts is to 'like' a page.
Allen said in a statement: “With more than 500 million Facebook users, this bold initiative will help us mobilise many more people and bring more missing children home.”