Windows Phone 7 Launch Fails To Meet Expectations

Microsoft's Windows Phone 7 platform has failed to meet initial manufacturer expectations, an LG executive has claimed.

In an interview with Pocket-Lint, James Choi, marketing strategy and planning team director of LG Electronics, said that the Windows Phone OS failed to meet expectations when it was first launched.

Microsoft had launched the much-hyped smartphone platform on high-end handsets made by Dell, Samsung, LG and HTC. But a month after launch, companies had remained suspiciously tight-lipped about sales figures.

Choi says that once Microsoft releases some updates and does more to attract consumers to its platform, then sales will start to pick up.

“There is a lot of scepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth,” Choi said.