UK mobile phone service provider Orange has rolled out a new scheme under which Brits will be able to refill their PAYG credit for as little as 10p at a time.
The Tiny Top Ups scheme has been designed to allow mobile phone users to buy more frequent top-ups for a smaller amount each time.
According to tech blog Hexus, the scheme is a result of a survey conducted by the wireless service provider in which 94 per cent of the 1,000 PAYG customers questioned planned to spend less on paying for their mobile connections in 2011.
The survey also revealed that a quarter of 18-24 year olds carried a loose change of around £1 in their pockets at any given time. The survey indicated that around a quarter of the people waited for their job pay-day to get their mobile phones recharged.
In a statement, Pippa Dunn, the vice president of Propositions for Orange, said: “Tiny Top Ups make it easier for Orange PAYG customers to top up using their loose change. It's a big change to your small change.”