Apple iPad 2 Set To Drive Enterprise Adoption Of Tablet

80 per cent of Fortune 100 enterprises are deploying or have deployed the iPad according to yesterday's financial update by Apple's COO Tim Cook and CFO Peter Oppenheimer.

Although Apple did not go into the finer details, or give any hints about the upcoming iPad 2, it is understood that the company is quite happy with the market penetration of its iOS-powered tablet, with the term "killing it" reportedly being used by Apple's employees.

Tim Cook pointed to the "consumerization of the enterprise" - where consumer products are rapidly adopted within the corporation - as a megatrend and underlined the ability to run one application on several iOS platforms as having "enormous potential".

Cisco with the Cius and Research in Motion with the Playbook are two of the tablets targeting the lucrative enterprise market and with HP readying the Topaz and the Opal, the competition is likely to heat up by the end of the first half of the financial year 2011.

With the iPad 2 expected to be launched as early as the end of this month, Apple can expect the tablet to extend its domination of this category for at least for one quarter before the first real rivals start to appear.

Cook ended the update by highlighting how Apple is to focus on the business market by putting "in a huge chunk of enterprise features" whenever they update iOS, before saying that this is a "huge play for the company".

Apple has sold more than 7.3 million iPad tablets in the quarter ending December 2010, a lot more than its entire Mac range. The sales brought in $4.6 billion in revenue during a single quarter.

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