Starbucks Extends Mobile Payment System

Starbucks on Wednesday announced that it has expanded its mobile payment system for BlackBerry and Apple iOS users across thousands of stores in the US.

Available via the Starbucks Mobile Card app, the payment system has been rolled out across 6,800 of its stores following the completion of a successful trial in 1,000 outlets in Target shops.

The app displays a barcode on the user’s smartphone, which can then be scanned at the till to pay for drinks. It also allows users to manage their Starbucks account, check their My Starbucks Rewards status and locate nearby stores.

Vice president of card and brand loyalty Brady Brewer said that one in five Starbucks transactions are made using the Starbucks Card and that “mobile payment will extend the way our customers experience and use their Starbucks Card”.

“With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers,” he said.

“Mobile payment is just one example of how we're continually innovating on behalf of our customers to enhance the Starbucks Experience,” he added. “A growing segment of our customers use smartphones, and through the Starbucks Card Mobile App, we're providing them with the fastest way to pay.”

An Android app is currently in development, but no release date has yet been set.