Search giant Google has moved to acquire social voice platform SayNow for an unspecified amount.
SayNow’s platform allows celebrities and brand owners to create voice applications to interact with their fans and self promotion.
With the acquisition, Google looks to be planning to add voice applications to its Google Voice platform, which recently received support for number portability.
Announcing the acquisition on its website, SayNow said that it will be working closely with the Google Voice team to develop new products.
“We have no specific product plans to announce at this time, but we'll have more to say about our roadmap as we integrate with Google, so stay tuned. We couldn't be more excited about what is yet to come,” said SayNow.
In a statement, Google said it was thrilled by the acquisition and expressed its eagerness to work with the SayNow team.
“We are impressed by the services they have already built, and we look forward to working together to expand our voice-based technologies that better connect people,” the company said.