Online retail giant Amazon is reportedly preparing to launch a free Netflix-like video streaming service for its Prime users.
According to screenshots submitted to Engadget by a Prime user, Amazon could soon offer Prime subscribers the ability to stream and watch more than 5,000 movies and television shows on their web browser without paying any additional costs on top of their yearly subscription fee. The videos will be streamed in 480p resolution.
Amazon Prime users pay $79.99 per year to get free two day shipping on any item it stocks.
The rumoured service could prove to be a formidable competitor to Netflix, which offers a similar service, but at a higher price.
The latest development follows a report published by the Wall Street Journal in December, which cited a source "familiar with the matter", who claimed a streaming service was on the way and would be tied in with Amazon Prime.
Since the news broke, the streaming feature from the Prime account has vanished and no other Prime account has been reported to be running the video streaming service.