Search giant Google is planning to hire dozens of software developers for its Android mobile operating system.
Citing people familiar with the matter, The Wall Street Journal revealed that the company has launched a drive to recruit software developers, product managers and UI experts in order to expand its mobile app portfolio and better compete with Apple.
Android is already proving to be a strong competitor for Apple, and Google is now looking to boost its presence by expanding its Android Market app store, which already offers more than a 100,000 apps for download.
The company has been brainstorming for ways to encourage Android Market customers to spend more on the platform. Google’s Eric Schmidt, who will be replaced by co-founder Larry Page as CEO at the end of February, said in a recent blog post that the company will be expanding its mobile division this year.
“Between the geolocation capability of the phone and the power of the phone's browser platform, it is possible to deliver personalised information about where you are, what you could do there right now,” he wrote on the blog.