British ISP Virgin Media has announced that it will be retiring its 20Mbps broadband service for new customers, instead replacing it with a 30Mbps one, effectively adding 50 per cent more transfer speed for free.
Existing Virgin Media customers will be encouraged to shift from their existing 20Mbps service to the new one for a one-off fee of £30, but the migration process is completely optional.
A new cable modem will be made available; called the SuperHub, it offers 802.11n Wi-Fi, effectively combining two devices into one.
Importantly, the new modem will be DOCSIS 3.0 compatible, which means that it will support even higher speeds if necessary.
In addition, the 30Mbps service offers 50 per cent extra upstream bandwidth (3Mbps) and will cost less at £18.50 per month when the customer adds in Virgin Media's phone service.
Virgin Media now offers 10Mbps, 30Mbps, 50Mbps and 100Mbps broadband speeds, with its latest move aimed at preempting the full roll out of BT's Infinity, cable-based service.
You can find more about Virgin Media's full range of broadband offers here.