Chrome Extension Enables User Block On Content

Google has released a new Chrome web browser extension that will let users block content 'farms' and websites with low level content.

In an official google blog post, the company said that by installing the early experimental extension, users will be able to block certain websites from showing up on Google web searches.

Users will be able to block websites sometimes known as 'content farms', which offer low level content and only populate themselves for the sake of raking in Google ads revenue.

The company will use the data collected from the extension to bury websites with poor quality content, thereby improving the quality of its search results.

Matt Cutts, a Google engineer, wrote in the blog post “When you block a site with the extension, you won’t see results from that domain again in your Google search results. You can always revoke a blocked site at the bottom of the search results, so it's easy to undo blocks.”

At present a relatively small amount of users have Chrome so the impact will be minimal. The search engine giant reiterates that the project is at an experimental stage, and urges all tech-savvy Chrome users to download and try the Personal Blocklist Extension for themselves.