IBM And WAC Form Cloud-based App Store

International Business Machines has partnered with the Wholesale Applications Community (WAC) to create a cloud-based app store platform.

The mobile app store, which is based on IBM's WebSphere Commerce customer interaction platform, will present mobile phone operators with a simple and fast way to launch their own app stores.

Members of the Wholesale Applications Community, which has board members including Orange and Vodafone, will be able to offer their applications on a virtual cloud based space. Operators will be able to launch a cloud based app store service and access WAC's application catalogue that offers more than 12,000 apps.

Scott Stainken, general manager of IBM global telecommunications industry, said in a statement to IT Pro “The intersection of cloud computing, IBM's expertise in building rich portals with integrated commerce, merchandising and promotions, combined with WAC's extensive set of global applications creates a tremendous opportunity for mobile operators to expand and grow their business.”

CEO of WAC, Peters Suh, added "the cloud-based, white label application storefront developed by IBM will be invaluable to those operators who wish to quickly and effectively launch their own WAC-enabled storefront."