4 Things To Improve At Next Year's Mobile World Congress

The Mobile World Congress which ended on Thursday has been a roaring success with a record number of attendees and some pretty spectacular products being launched as well as some top notch keynote speakers.

There are however a few things that the organisers could improve for next time as we look forward to find out which city will organise the event in 2013 (Barcelona will host MWC in 2012).

The MWC website needs to be significantly improved as a significant but expected jump in traffic during the event causing access times to surge. In addition some features like searching for a particular company in the exhibitors directory appeared to be faulty.

The organisers may also gain from delivering a much better experience for journalists; compared to the Consumer Electronics Show in Las Vegas for example, journalists were rather poorly treated; our event bag was uninspiring and goodies nonexistent. Areas where complimentary lunches were provided weren't also clearly labelled.

Perhaps the biggest complaint is the abysmal Wi-Fi access which was provided by none other than Cisco. It was ironic that the most reliable internet connection at the event was through a cable (as fellow journalists will agree). One exhibitor told us how issues with its VPN setup linked to Wireless access convinced it to look for an Ethernet connection instead.

As for the badge, wouldn't it be simpler just to put the picture of the badge holder on the card itself which would remove the need to bring another extra card to the exhibition. Oh and why not copy CES' idea of giving a proper pouch for the badge, one that can instantly identify the holder as an exhibitor, journalist, analyst or guest based on the colour.