Apple Pulls MobileMe From Stores, Revamp Likely

Apple has removed the retail version of its MobileMe cloud-based storage and syncing software from its outlets and web store, amid rumours that an overhaul is in the pipeline.

The service has also been removed from the list of optional factory installed software for its Mac desktops and laptops.

MobileMe was offered to Windows, iPhone, iPad and Mac users, allowing them to sync their contacts, emails and calenders between a range of devices. MobileMe also offers 20GB worth of cloud based storage.

The tool was available on a membership basis for a single user for $99 and $149 for a five-user family. Apple has removed the tool from its brick and mortar stores and online store.

The move comes after Apple COO and acting CEO Tim Cook told investors at the company's annual general meeting that the company's $1 billion data centre would be opened in spring. Apple is expected to use the data centre to provide music storage and streaming services to iTunes users on iPhone, iPod and iPad.

According to Ezra Gottheil, an analyst at Technology Business Research, the withdrawal of the service might not be a bad thing, indicating that improvements are in the pipeline. He added, "MobileMe has been a fairly lackluster service, and never offered the bang for the buck that people wanted."