Search Engine ChaCha Sues HTC Over Trademark Infringement

Questions and answers platform ChaCha has filed a lawsuit against smartphone maker HTC for infringing its trademark.

The lawsuit comes just days after HTC unveiled its Facebook enabled smartphone device HTC ChaCha, which will launch across Europe and Asia in the second quarter of 2011.

ChaCha Search Inc. claims that it owns the trademark for the name 'ChaCha' in Europe and the United States. The company filed a lawsuit in the Indiana Southern District Court.

The company explains that the smartphone's name could confuse the people who might associate the device with the search engine, which already has a mobile site and offers mobile apps on iOS, Android and BlackBerry OS.

It seems that big phone manufacturers like HTC fail to perform copyright and trademark searches before launching massive product campaigns, or they take the infringements as a calculated risk.

HTC launched ChaCha along side HTC Salsa at the Mobile World Congress in Barcelona. The Android powered devices come highly integrated with social networking platform Facebook and even have a dedicated Facebook button.

The handsets which will be released on Vodafone, T-Mobile and Orange, are already available by pre-order. The shipping date has been set as June 17th.