Microsoft’s Bing has surpassed Yahoo as the world’s second largest search engine, though both remain far behind google.
Statics released by online metrics firm StatCounter revealed that Bing is now the second largest search engine in the world based on a February market share of 4.37 per cent while Yahoo lies in third spot with 3.93 per cent. Search engine colossus Google remains the indisputable number one with a worldwide market share of 89.94 per cent.
Microsoft’s efforts to leverage Bing up the search engine ladder by adding new features and a ten year deal with Yahoo have started to pay off. However, Yahoo’s falling search ranking is not good news for Microsoft as Bing also powers Yahoo’s searches following a deal in 2009.
StatCounter CEO Aodhan Cullen said in a statement “It is significant that Bing overtook Yahoo! globally for the first time on a monthly basis but it remains a tough battle to claw back Google’s market share.”
“Although Google dipped below the 90 per cent mark in February worldwide for the first time since August 2009 it shows little sign of losing its global dominance any time soon,” he added.
In the United States, Bing still trails behind Yahoo at 9.03 per cent while Carol Bartz’s company retains second spot at 9.74 per cent. Google has a 79.63 per cent share in the US search engine market.Leave a comment on this article