Software giant Adobe has announced a new project called Wallaby which allows basic Flash files to be converted to HTML5 which would allow them to run on non-Flash compatible devices like the iPhone, the iPad and the iPod Touch amongst others.
Wallaby-produced code will run on any WebKit-based browsers including Safari and Chrome on OSX, Windows and iOS.
Currently only artwork and animation contained in Adobe Flash Professional (FLA) files can be transformed into HTML and edited using a traditional HTML editing tool; you won't be able however to convert anything more complex like ActionScript although that's something Adobe is currently working on.
Adobe's principle product manager John Nack wrote on the company's blog that "Wallaby’s design goal was not to produce final-form HTML ready for deployment to web pages. Instead it focuses on converting the rich animated graphical content into a form that can easily be imported into other web pages in development with web page design tools like Dreamweaver".
The Adobe tool could prove to be a boon for advertisers and publishers alike should they want to circumvent ad blockers and roll out their adverts on more platforms with less hassle.
Wallaby, which runs on Adobe's AIR platform and was previewed late last year at Adobe's developer conference, can be downloaded here and is free. It's worth noting that Apple hasn't discounted the possibility that Wallaby may be integrated in a future version of Flash Professional.