Skype is introducing advertising to its platform in a bid to increase revenue before going public, which is anticipated later this year.
The Skype ads, which will appear under the Home tab, will be offered in the US, UK and Germany initially and will expand to other countries depending on the feedback it gets.
The company has been running test ads in the past one or two months and is now preparing a massive roll-out. Skype said that it will display one ad per brand each day as of now.
Some of Skype's early advertising partners include daily deals platform Groupon, Universal Pictures, and Visa. Skype ensures customers that they will be free from annoying pop-up and banner ads appearing during a conversation, claiming that user experience won't be affected.
In a blog post, Skype's Doug Bewsher said that the company will be using non-identifiable user information such as location, gender and age to post targeted ads. Users will be able to opt out of Skype using their demographics by accessing the Privacy tab in the Tools section.
“The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you’re apart,” he said in a statement.