Hollywood movie studio Warner Brothers has launched a joint venture with Facebook to let users stream blockbuster films through the social networking platform.
The service, which is initially available only in the US, will grant users a 48 hour window to stream a movie for a fee starting as low as $3.
The first Warner Bros movie available through Facebook will be Christopher Nolan's Batman movie The Dark Knight. The film can be viewed from The Dark Knight's Facebook page, which has more than 3 million 'likes'. The movie wil be streamed on payment of 30 Facebook Credits or $3.
The move is the latest attempt by a Hollywood studio to capitalise on the popularity of digital movie subscription services. Investment bank Goldman Sachs claims that if the pilot program is successful, then services like Netflix will be affected.
Thomas Gewecke, president of digital distribution at Warner Bros, said in a statement, “Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts.”
The movie studio already has plans to release special 'iOS editions' of its movies to make them available for streaming and download on iOS devices like the iPad from the App Store.