Appropriately-named marketing supremo Phil Schiller has again confirmed that Apple will be releasing the interminably-delayed white iPhone this spring.
But Schiller's Tweet has unfortunately set tongues a-wagging because of the omission of a single digit.
The man who is currently steering Apple's leaderless ship alongside Tim 'Captain' Cook in the absence of charismatic front-man Steve Jobs dropped the hint in a Twitter post.
In reply to Eric Aderson's plea of "how do I get a white iphone", Schiller replied to the self-described '16-year-old kid and future Engadget editor' with "Hi Eric. The white iPhone will be available this spring (and it is a beauty!)."
At first glance that might simply seem like a reaffirmation of Apple's current schedule for a white iPhone 4 "some time in spring", but the missing '4' in the missive either speaks volumes... or could be an unfortunate slip of the thumb, depending on how you look at it.
Has Apple given up on ever creating a white iPhone 4 instead electing to move straight onto the much-predicted iPhone 5 instead?
The fact that the iPad 2 has been released in a white version with none of the apparent manufacturing problems - much of which have been attributed to Foxconn's inability to make the white paint opaque enough to prevent light from leaking into the iPhone's camera innards - could point to Apple having solved the problem.
And with the iPhone 5 pegged for a June release this year, the chances of Apple gambling on people still being willing to stump up hard cash for a phone which will be all-but obsolete in a few short months are looking slimmer by the day.
In short, we reckon there will never be a white iPhone 4, but the iPhone 5 could be coming in its shiny white livery sooner than expected.