Amazon Cuts Nintendo 3DS Price To £187

Amazon.co.uk has slashed the price of Nintendo's 3DS hand-held gaming console to £187 almost a week before the device goes on sale, equalling the best offer at present on the market.

The online retailer announced the price cut as supermarket chain Morrisons reduced the £230 Nintendo 3DS price tag to £187 across its retail outlets. The only difference between the two schemes is that Morrisons requires customers to pay a £10 deposit before purchasing the console.

Apart from the hefty price cut, Amazon.co.uk also announced that the device had become the most pre-ordered gaming console in the retailer's history. According to the company, the 3DS has already overtaken Sony's PS3 in terms of pre-orders by a 20 per cent margin.

Nintendo 3DS has also received 56 per cent more pre-orders than the Nintendo Wii gaming console, which held the record before PS3 came along. The gaming console, which allows users to play 3D games without the need of special glasses, has also surpassed every other device in Nintendo's DS series.

Amazon.co.uk’s director of video games Chris Poad said in a statement, “It’s unusual for a handheld console to attract this amount of excitement in the run up to launch. Such high levels of interest are normally reserved for the play-at-home hardware like the Nintendo Wii and last year’s Xbox 360 Kinect.”