Apple Pressures Porn 'App Store' To Become 'App Market'

Mikandi, a company which offers porn apps for the Google Android platform, has been forced to change its slogan to 'adult app market' from 'adult app store' after receiving a cease and desist order from Apple.

Apple has been going after mobile application providers who use the term 'App Store' to market their online stores as it believes it owns the sole right to use the term. Apple has already filed a trademark infringement lawsuit against Amazon for naming its new Android app platform Amazon Appstore.

Mikandi, which touts itself as the world's first app market for adult content, said in a blog post that it complied with Apple's 'request' as it can't afford to fight a legal battle with the iPhone maker.

“Apple hit Amazon with a suit over their use of the term 'Appstore' (too close to 'app' space 'store' for Apple’s tastes). Amazon gave Apple the proverbial finger and launched the Amazon Appstore this week anyway,” the company said.

“Microsoft is currently challenging Apple’s trademark of the term. While it’s not worth it for us to fight Apple’s legal team over this by ourselves, perhaps we can file an amicus brief to Microsoft’s case,” Mikandi added.