Google Launches 'Think Quarterly' Publication For UK Businesses

Search engine giant Google has released the first edition of its online magazine, which it also sent in hard form to its partners and advertisers in the UK.

The first issue of the Think Quarterly magazine, or book as Google calls it, focuses on data and its impact on businesses.

The publication, which contains no advertisements and is available for free, contains articles from Guy Laurence, the CEO of Vodafone UK, Hal Varian, Chief Economist at Google and Hans Rosling. Google's staff have also contributed to the magazine.

“Like most companies we regularly communicate with our business customers via email newsletters, updates on our official blogs, and printed materials. This short book about data was sent to 1,500 of our UK partners and advertisers,” a Google spokesperson said.

The magazine has been designed by London based creative firm, 'The Church of London'.

“There are only a limited number of copies, and they aren't for sale or designed for anyone other than our partners – but anyone who's interested can visit the companion website at www.thinkquarterly.co.uk,” he added.

The company says the magazine, or book, is a 'unique communications tool' but insisted this does not mean the company is getting into media production.