Telefonica And Microsoft To Offer BlueVia SDK For .NET

Network services provider Telefonica has partnered with Microsoft to make its BlueVia application development platform available to Microsoft .NET developers.

The partnership will allow developers to build applications that will be central to Telefonica's network APIs. Developers will be able to make applications for mobile devices, connected televisions and gaming consoles.

Vivek Dev, director of global new services at Telefonica, said in a statement, “Our partnership with Microsoft will accelerate BlueVia’s reach and extend our presence beyond mobile into PC, TV and gaming platforms.”

“Combining our assets will create applications that bring valuable entertainment and productivity to 280 million Telefonica customers worldwide,” he added.

Under the agreement, Telefonica will launch a new BlueVia SDK which will integrate the network provider's SMS, MMS, advertising and user information APIs with Microsoft's Visual Studio, Silverlight and .NET Framework application development environments. Developers will be able to host their applications on Microsoft's Azure cloud computing platform as well.

The companies believe that developers will be able to leverage telecom services like SMS and MMS to expand their existing business models. Developers will be allowed to take a 10 per cent cut is SMS transactions and 50 per cent of the ad revenue.