GAME Purchased Cheaper 3DS Consoles From Tesco To Resell

UK video game retailer GAME told its staff to buy lower-priced Nintendo 3DS units from rival Tesco and sell them as pre-owned devices.

According to a report on EuroGamer, an internal GAME document reveals that the retailer had encouraged employees to buy the device from Tesco at a cheaper price and sell them as pre-owned stock when supplies ran out.

Tesco has been offering the Nintendo 3DS console for £175 when purchased along with a game costing £34.90. GAME's own instore price is £219.99, with used consoles selling for £5 to £10 less. Sales staff were told in the internal document only to sell the extra stock once their own 3DS supplies had been exhausted.

This isn't the first time GAME has resorted to such tactics. Back in 2008, the retailer did the same thing with Xbox 360 units.

A spokesperson for Tesco said that GAME's move only confirmed that the retailer offered the best prices in the market.

Nintendo, which is expected to announce sales figures for the 3DS soon, said that GAME's tactics won't have any significant effect. The company's unnatural silence about 3DS sales figures indicate that they might not have met Nintendo's expectations, which is surprising after the long queues at midnight launches and massive pre-order requests.

“We believe the level of this activity to be very, very minimal and as such believe it will not significantly influence our final GfK Chart Track number,” a Nintendo spokesperson said in a statement to CVG.