UK wireless carrier Orange has brought out a new iOS app that will help users to donate a fraction of their time to help charities in practical ways.
The Orange Do Some Good app will allow those who don't have a lot of time to spare but want to do something worthwhile, to donate just 5 minutes of their time to help out various charitable causes.
A single user is allowed to adopt upto 12 charity causes which range from; taking part in a survey of a charity organisation, to contributing by taking photos or mapping areas, to sharing ideas with people in need or offering their skills for a good cause.
Orange launched the app after a survey of 1,311 Britons revealed that most people would like to do some charity work in their free time.
The app has been backed by UK Prime Minister David Cameron, who said that the app was a good way of tapping into the massive untapped 'volunteering energy' in the UK.
The president of Everything Everywhere Tom Alexander said in a statement, “This landmark mobile volunteering project is a fantastic opportunity for us in our time pressured society to use mobile technology as a force for good.”
“Making a significant change starts with small steps – and we hope that by making volunteering an everyday activity, we’ll mobilise people to give previously untapped time to change the face of volunteering in the UK,” he added.