Angry Birds Rio Hits 10 Million Downloads In Ten Days

Angry Birds Rio, the new version of the hugely popular iOS and Android game, has been downloaded 10 million times in the first 10 days since its launch.

The new game, which is based on 20th Century Fox's new animated movie Rio, was the number one app on iOS's top paid and free apps list.

For Android users, the game initially appeared exclusively on Amazon's new Appstore for Android and was later released on the Android Market. The app is available for free download on Android.

The milestone was announced by Rovio via Twitter “10 in 10:-) Angry Birds Rio breaking all records. A massive thanks to all our fans!!!”

The rise of Angry Birds as a major gaming franchise had reached a new high when the original Angry Birds game achieved the 100 million download mark last month. Another iteration of the game, Angry Birds Seasons, is also fairing well.

The game's success has raised concern for traditional console game makers who believe that the rise in mobile gaming is cannibalising the market for traditional games.

After the success of Angry Birds in mobile gaming, Rovio, its developer, is hoping to become more like Disney and branch out into other domains like movies, merchandise and console gaming.