Apple Recruits Activision And Nintendo Execs To Boost iOS Gaming

Apple has recruited game publisher Activision's European PR director Nick Grange in a bid to establish iOS as a leading gaming platform.

According to a report on MCV, Grange's appointment comes after Apple poached former Nintendo UK head of communications Robert Saunders, who will join Apple at the end of April in a 'newly created role'.

Apple is yet to make any official announcements regarding the two appointments but MCV has learned that Saunders will be responsible for promoting the iPad, iPhone and iPod Touch in the games industry, while Grange will focus on promoting iPad hardware.

Both PR executives come with valuable experience in the gaming industry and could really help Apple in establishing iOS devices as gaming platforms. Saunders comes to help after seven years of working with Nintendo, helping the company to successfully launch the Wii and the DS handheld console.

Grange, prior to joining Activision has the European PR head in 2007, has worked with game publisher Electronic Arts and Microsoft.

Apple is eagerly trying to put itself in a favourable position as the market shifts from traditional console gaming to smartphone gaming. According to a December 2010 report cited by Apple Insider, smartphone gaming accounts for 43.8 percent of the mobile gaming market.