Google Adjusts Search Algorithm To Reduce Content Farm Results

Google has updated the algorithm on its search engine in a bid to tackle online content farms.

The company said that the Farmer update will allow English-language Google users to view high quality content on the web, meaning that the algorithm update will bury content farms that offer lower quality content on their platforms.

The search engine giant has also introduced a new user feedback system that will allow users to rate what search results are useul, in a hope that organic filtering will produce better search results, a strategy that has already seen some limited use.

According to a recent blog post (http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html), the Farmer update includes feedback on which low-content websites users were consistently blocking using Googles new blocking feature.

“In addition, this change also goes deeper into the long tail of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before,” the company explained.

Google also invited high-quality website owners to give any feedback if their website has been negatively impacted with the new algorithm update.