Google Panda Loves Porn Websites (Amongst Other Things)

Like many other well known websites, we have been hit by Google's latest algorithm update, commonly known as Panda. Searchmetrics.com, a German analytics company, has compiled two very informative lists : the 100 top losers and top 100 winners of the change in Google's algorithm.

While most news reports have focused on those who lost out most in the UK, we have looked elsewhere to little known websites that previously flew under the radar, but are now firmly in the public eye because of the exposure Google now gives them.

Searchmetrics says that it has performed an analysis of eight million different keywords in the UK over the last 10 months which shows the impact of the recent update. The list of losers and winners is calculated using their Organic Performance Index (OPI) on a week-on-week basis, according to a keyword's search volume, position and statistical value of the traffic distribution.

Amongst the big winners are four porn websites; Siteslike.com, Youjizz.com, Perfectgirls.net and Keezmovies.com (sorry no links) which for unknown reasons are considered by Google as being more trustworthy than pcadvisor.co.uk, one of the biggest technology websites in the UK.

We've also noted the presence of no-ip.eu, a website in the Polish language whom Searchmetric says has experienced a gain of 2800 per cent in terms of OPI; just in case you thought Panda catered only for English language websites.

Another surprise in the top 100 list of winners is Zyra.org.uk which is calls itself an "eccentric and eclectic site [that] contains thousands of pages of information on a wealth of subjects and an encyclopaedic set of things linked together conceptually."

Not that we have anything against eccentricity but the site bears all the hallmarks of a 1999 website; animated rotating globe GIF? Check. Buttons with borders? Check. Multicoloured text? Check. Black background? Check. different fonts? Check. Visitor counter? Check.

We've also noticed the gain of Indiatimes.com; a website that uses its popularity outside the UK to outdoes local websites like ours. The trick? Just have a giant RSS feed aggregator that pulls content from hundreds of websites. Sure, you are only linking out to these websites BUT when you actually come ahead of them in search results (as is the case for us), then it becomes slightly ridiculous.

So, in a nutshell, Google Panda might, in the words of Amit Singhal, be very accurate, but it is not perfect and while Google is working at improving its search algorithm, it has already hurt a number of websites, the same websites that, ironically, Panda was supposed to protect from the content farms.

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