Smartphone And Tablet Games 8 Percent Of US Market

Last year, the sale of mobile games on Android and iOS platforms pulled in more revenue than PC games in the US gaming market, a new report has revealed.

According to the market metrics released by Flurry Analytics, mobile games for Google Android and Apple’s iOS platforms generated a revenue of $800 million or £491.4 million in 2010. In contrast, PC games earned $700 million or £429.9 million in revenue.

In 2009, mobile phone games generated $500 million in revenue, thanks to the rise in popularity of iOS. But in the last year Google’s Android operating system and Apple’s iPad were instrumental in the growth of mobile games.

Even after earning more than than PC games, mobile games account for only 8 percent of the US gaming market, which was said to be worth $10.7 billion in 2010. Console games for the PS3, Xbox 360 and Wii accounted for 76 percent of the video game market.

“It’s clear that prolific installed base gains by Apple and Google, low-priced games (including a very robust free-to-play model enabled by in-app purchases) and seamless digital distribution to devices so near to consumers 24 hours a day is driving potent industry disruption,” Peter Fargo of Flurry Analytics said in a statement.