Groupon Buys Pelago, Keeps Most Of The Staff

According to a new report, Groupon is going ahead with their proposed acquisition of Pelago - the company behind Whrrl.

The report also reveals that Groupon is hiring Pelago CEO and co founder Jeff Holden to take charge of the company’s product development team.

According to experts, hiring Jeff Holden holds considerable significance in the company’s long term interests. The company is likely to benefit from Holden's mobile experience, especially in their forthcoming Groupon Now mobile application project.

A number of Pelago employees are also likely to retain their jobs under the new corporate structure and continue in their existing roles.

Before he came to Pelago, Holden was working at Amazon for almost eight and a half year. He ended his term at the company as the Senior Vice President of Consumer Websites.

The founder of Groupons Andrew Mason said in a statement, "We've always liked CEO Jeff Holden, the Whrrl team and the technology they’ve developed. Their obsession with real-world serendipitous discovery, or Anti-Search, is core to Groupon's mission,".

Although the team that created Whrrl is held in high regards, Whrrl itself is scheduled to be shut down towards the end of April.