AMD issued a press release earlier today announcing the line-up of keynote speakers as well as session topics for its forthcoming AMD Fusion Developer Summit (AFDS), which will take place from the 13th to the 16th of June in Washington.
The three keynotes scheduled will be delivered by AMD, Microsoft and, wait for it, ARM. Yep, AMD has invited ARM, widely regarded as a potential long term threat to AMD and the x86 sector in general.
Maybe then, part of the answer as to why AMD is considering ARM as a potential partner lies in the key topics to be discussed at the AFDS event; parallel programming, industry standards and market opportunities created by heterogeneous computing.
In other words, how to turn the threat fostered by the rise of numerous, non compatible platforms into an opportunity to be tapped, and the fact that Intel wasn't invited to the event says a lot about which company may end up on the losing side.
The ARM guy invited to talk at AMD's Fusion Developer Summit is Jem Davies who wrote part of the RISC OS for Acorn and holds a patent that has some very important implications for managing power at processor level.
As an ARM Fellow and VP of Technology, Media Processing Division, he is one of those who helps set the technology roadmap across hardware and software at ARM, often rounding out the technology portfolio by additions.
At AFDS, Davies will talk more generally about ARM’s history in the field of heterogeneous computing, its future strategy, and the company support of standards including Khronos' OpenCL.
An unnamed AMD spokesperson told TGDaily, "The emergence of OpenCL threatens to give a competitive advantage to those chip providers with excellence in CPUs and GPUs - something that would obviously leave Intel at a disadvantage."
Although ARM and AMD may be viewed as natural competitors, the Austin-based manufacturer hasn't targeted ARM as openly as Intel did with the Atom range. That said, AMD's Brazos product range may be tweaked to become a threat to ARM's future high end family.