Google Promotes Chrome Browser With Two Television Ads

Search engine giant Google has released a pair of TV ads promoting its Google Chrome web browser.

The two 90-second ads tell Americans who use Internet Explorer or another default browser about the options that they have and what Chrome can offer them.

According to The New York Times, the ads were created by Google in partnership with advertising firm Bartle Bogle Hegarty.

The first ad, titled Dear Sophie, tells the story of a father who makes a scrapbook off her daughter using Gmail running on the Chrome web browser. The other ad, titled It Gets Better, is a user generated advertisement targeting gay teens and the hardships they suffer. Google partnered with the It Gets Better campaign to create the ad.

“The Web is a powerful platform; people use it to do amazing things. We loved the messages and emotions in these films, which showcase Web heroes and their accomplishments--big and small, fun and serious--and wanted a way to share them both online and off,” a Google spokesperson said in an email to Information Week.

Google makes most of its revenue from online ads. By keeping people online and interacting with Google, the company is able to deliver more and better targeted ads at users.